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Blue Squash Design
Design for web, logo and print

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Two ways of working: Bespoke Design & Target Websites


I offer two approaches to design, depending on the kind of help a client needs and their budget: Bespoke design, charged at an hourly rate and Target websites, a custom layout available for a fixed cost, which includes some bespoke design work as part of the package.


Bespoke Design & Target Websites. icon-card-bespoke

Bespoke Design

One-to-one design help for any kind of project, big or small

What is Bespoke design?

A guide to costs

View some Bespoke designs


Bespoke Design & Target Websites. icon-card-target

Target Websites

Beautiful and effective designs available at a fixed price

What are Target websites?

How much do they cost?

View the Target designs


What is Bespoke design?

Bespoke design is a one-to-one service for clients with specific requirements, looking for tailor-made design solutions. Often that's focussed around website customisation and styling, but bespoke design can also include work for creating a new logo, preparing print material or for wider branding and marketing.

Something straightforward...

  • adding a logo to a website
  • making changes to an existing website design for new colours, images or fonts
  • help with styling content or adding new functionality like maps, video or a contact form


...or larger projects

  • Designing a new website layout using more advanced styling techniques
  • Preparing bespoke website content
  • Logo design, or help with putting together a wider business identity
  • Design work for print like business cards, leaflets or letterheads


I often work with clients looking to develop a range of marketing material all in one go; so we'd first focus on a logo and identity, then move on to using that 'brand' in various ways - creating similar visual styles for social media or third-party services, preparing material for sending off to a printer, or applying the new look to the customisation of a website.


Some websites I've worked on recently using bespoke design

These first ones show bespoke work at its fullest, altering the layout of the website and taking control of the use of colours, fonts and images to help integrate the overall design with the page content:





This set of websites make more limited changes to the standard design, for the customisation of fonts or colours, or to include a logo or other feature images:





How much does Bespoke design work cost?

Bespoke design is carried out at £40 per hour. After we’ve had a talk about the kind of help you need I'll be able to give a guide to costs based on previous work, but as one-to-one design is collaborative by nature jobs aren’t carried out to a fixed price. As a rough guide:

  • changes to a website like adding a logo or writing and testing a simple contact form can take around an hour of work
  • more complex bespoke forms, or integrating a third-party mailing list signup into your website (from somewhere like MailChimp) can take 2-3 hours
  • more limited customisation of an existing website design can cost from £150-£200, if we focus on the kinds of things that make the biggest visual impact*



* If you are interested in customising the layout of your website I would recommend looking at the Target designs I offer as a first step: while you might feel you want to develop your site further than a Target design, they tend to be the most cost-effective way of initially moving onto a robust, responsive and modern site structure.

  • a fully-bespoke design for a new website is like starting with a blank sheet of paper, and would be budgeted from £400+
  • logo design can start from about £150, but costs vary depending on the amount of development required and the time needed to create any original artwork. It's essential to get your branding right, so feedback and development are important!
  • Designing and preparing work for print - like a business card or letterhead - can take a couple of hours for each piece of material, but this depends on what we might already have to work with (an existing logo or branding), and on the complexity of the work



This is a basic outline of how bespoke design works - as the needs of each client and the kind of help they require varies, it's best from here to arrange a conversation so I can explain the process a bit further.

You can read more about bespoke design here and on the other pages of my website, and answers to some of the common questions asked about bespoke design and how it works can be found here.


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What are Target websites?

Note that to use a Target design you will need to have a live website hosted by PHD Interactive or one of their WebHealer, WebVilla, WebStall or Motor-Web brands.

Target websites are a set of prepared layout options, customised individually in consultation with the client. They are a focussed, fixed-cost route to a bespoke website design and can be updated and developed as new features or styling options become available.

Each Target design comes with a unique colour scheme and ten special content images. They also come with some exclusive extras that aren't included in the standard ‘off the shelf’ design:

  • more ways to use images across your pages
  • the ability to format text into columns
  • adding 'call to action' buttons to content
  • 'mini menus' within pages, helping to lead people through the rest of your website

By starting with a modern, responsive website layout and making specific changes to its styling we can prepare an individual design for a much lower price than the cost of building a new one from scratch. Add to that a set of images picked and prepared as part of the customisation, and a strong visual identity can be developed in any number of ways.


View the Target website designs

There are currently five Target websites to pick from. Some designs come with a variation, so you have an alternative available for the fonts or styling used; find out more about that when you visit the sample sites.


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How much do Target websites cost? How does it work?

There’s a one-off cost of £250 for setting up a Target design. That includes:

  • an initial conversation on the phone explaining the work and discussing the kind of styling and images you’d like
  • the development of a customised test page for the new design, plus a shortlist of feature images to pick from
  • one or two rounds of feedback on that test page, to refine the design and choice of pictures
  • setting up the design on your own website, preparing the final set of images and providing support material to help you move forward with editing and styling your pages

Add-ons are also available to help extend the range of styling options that can be used, or to add more dynamic and engaging functionality to a website design; find out more about that here.

If you would like further help which the cost of setting up a Target website doesn’t cover, like more changes to the layout, different font choices or work styling page content, we can discuss this in our initial conversation. Extra design work is carried out at the bespoke design rate of £40 per hour.


Bespoke Design & Target Websites. Icon-Rocket

What’s next?

Hopefully this page contains all the essential things you need to know so that when we speak we can either talk about individual one-to-one Bespoke design, or start to discuss which Target layout you’d like to use and how we’ll customise it.

Please have a look at the rest of my website, at the links to the Target sites above, and if you have any questions note them down and we can go through them when we talk on the phone.



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